“Scooters, Clobber and Subcultures”
Here at Three Stroke Productions we ve always had a real passion for Italian classic scooters so we thought it was just time to share a few words about Vespas and Lambrettas with you guys..
The history of Italian scooters are a hymn to the freedom of the individual, a hymn that starts from WW2 to the present day, with a look projected into the future, always riding two magical wheels.
It was 1946 and Italy was exhausted from the war: there was a need to convert the war industries and to restore hope to the people. So it was this that Enrico Piaggio had the idea of creating a new model of motorcycle that was totally revolutionary. He then entrusted himself to the aeronautical engineer Corradino D’Ascanio, inventor of the first prototype of the modern helicopter, and who deeply hated motorcycles, which is why Piaggio found this absolutely perfect for the project. It quickly became legend, as legend is the origin of the name Vespa: it seems that Piaggio, in seeing the prototype, exclaimed that it looked like a wasp.
In 1947, in the Lambrate district of Milan, Innocenti responded with her Lambretta, which took its cue from the American military scooters that the designers had seen during the recent war, obviously adapting them to the Italian urban scenario.
It was immediate success for the two models of scooters, although the Vespa rose to world phenomenon thanks to the film “Roman Holiday” by William Wyler, in which the two protagonists, Gregory Peck and Audrey Hepburn, roam Rome on horseback of the glory of the Piaggio house.
Of course such a symbol of freedom as the scooter could not remain indifferent to the youth subcultures: it was the British Mods in the ’60s that made Vespa and Lambretta a distinctive feature of the modernist subculture, an essential element to be able to define itself as a Mod. The celebration took place in the cult film “Quadrophenia” by Frank Roddam, in 1979, based on the rock opera of the same name by The Who. The protagonist Jimmy rides a Lambretta, while Ace, the character played by Sting, rides a Vespa. This year, among other things, we will see the sequel, entitled “To Be Someone”.
The Mods, still today, organise rallies around the world in which they present themselves in their best clothes and scooters and, even back in 1979 the Mod revival group The Lambrettas were formed.
Scooters and music, even today, are a solid combination even outside the modernist environment, so much so that at Mod rallies scooters are often given equal attention to the quality of the music. After all, scooters, music, and clothing are three ways to say the same thing: I am free and original and I can show you how I present myself to the world.
Scooters and clobber get on well…
Classic scooters have been used during photo shootings in the early years of 2000’s
..The subcultural background of a couple of main men behind the label has always played a big role in Three Stroke Productions.
Over the years we ve been proud sponsors of some of the most important scooterist events in Europe such as Camber Sands in England…
and the Paris Scooter Show in France..
In the Summer …
And in the Winter..